Working as a tandem project between BlackWave Ventures and Dealers United, I led the team in the creation of a Sales MVP focused primarily on generating venture capital for this solution. I led collaborative design thinking centered on understanding and reframing the problem. From this we generated ideas around content flow and ad package delivery, ultimately arriving at a smooth, easy-to-follow interface. From these design thinking sessions, I generated, low-fi wireframes and worked with UI designers in designing a concept interface for the project.
My role was User Experience & Creative Direction.