For this site I worked directly with MomLife to determine the new idea for the layout and how the site would work. They knew they needed to improve navigation, but had trouble determining how to handle an overwhelming number of categories and tags. An all day brainstorming session led us to the answer, using e-commerce type filtering mixed with a tile style layout. The redesign was a huge success and readership increased dramatically.
My role was User Experience, Art Direction, Design, Development Management, Quality Assurance.